What is SEO?
SEO stands for Search Engine Optimisation.
SEO is the number one online marketing method for online businesses looking to increase their website’s visibility on the major search engines (Google, Yahoo & Bing) for their targeted keywords. SEO is carried out for the ‘organic search results’, meaning the results on the search engine that aren’t paid for, and is a cost-effective way of increasing the number of visitors to your site.
Our SEO services are designed to provide you with the best results within the quickest time frame possible. The methods we use are white-hat “safe” methods which ensure Google, Yahoo and Bing visits your site on a regular basis.
The first step that we will take when optimising your site is to carry out keyword research to guarantee that the website is correctly setup for phrases relating to your product or service. Once this has been achieved you will then require an on-going link building campaign that will increase the number of links to your site on a monthly basis – these links are generated from the best directories, bookmarking websites, forums, blogs, social media sites and other websites relating to your industry. Our core strategy of creating fresh content that we can post around the web on article sites and blogs will ensure as much leverage and power as possible back to your site.
SEO Local – Our SEO Services include the following:
- A dedicated SEO account manager
- A monthly report on how your campaign is performing
- Keyword Research
- Web Analytics
- On-page optimisation
- Off-page optimisation including link building
- And some other ethical SEO Local techniques!
As you would expect, the experience in-house team at SEO Local have a vast amount of knowledge when it comes to how search engine algorithms work and what keywords to target.
The difference between Organic & Pay Per Clicks (PPC)
Understanding the difference between these two terms is vital if you are to understand SEO.
As you can see from the above image, the organic listings are free listings that appear on the left hand side of your page, and the PPC adverts are those that appear at the top and to the right of the page. There has been many tests carried out on how people use the search engines to find what they are looking for and the results are always the same; organic results are used the most.
Paid listings can be purchased through PPC such as Google AdWords, Microsoft Adcentre and Yahoo’s own advertising programme. This method can achieve results instantly, but the drawback is that once your budget has run out your website will disappear completely. Organic optimisation is the hardest but most effective option as the purpose is to achieve a high ranking on the natural listings (which are used the most).
Video SEO & Conversion Optimisation
A new form of SEO is ‘Video SEO’; with over 21 billion videos viewed per month it is vital that you have a presence in the ‘video world’ if you want to increase brand awareness and even search engine rankings. Conversion Optimisation is a service we provide that ensures your website can achieve the maximum number of conversions it can achieve, through a careful process using a strategy that includes web analytics, website usability and much more.
Are you currently receiving SEO Services that are not producing the ROI you expected? Our SEO Consultancy service is 100% Free and is available for those businesses that need to speak to an expert about why things are going wrong and how they can be fixed.
To get in touch with an SEO expert send us an email or call us on: 0800 999 2929.