- Keyword research identifies the best keywords for a search engine optimisation (SEO) campaign.
- Keyword research has a great influence on the outcome of your search engine marketing campaign.
We know as a result of our keyword research that there is high competition amongst websites to figure highly in the search engine rankings for certain keywords, while other keywords are less frequently searched for.
Inevitably, the most searched for keywords are generally also the most competitive, as websites compete for the benefits of the free exposure that results from a high search engine ranking. This does not, however, mean that you should target the most popular phrases because the conversion rate may be poor as a result of being untargeted.
Here at SEO Local, we are professional keyword research experts and consider the appropriateness and relevance of a targeted keyword to the website of the organisation or business and its products and services. We also consider which keywords have value for the owners of the website as part of our keyword research.
We also consider keyword frequency as part of our keyword research, ensuring that the search phrases that are searched for on a more regular basis by users are the ones that are targeted, as these are the keywords that will drive the most traffic to your website. Keyword competitiveness is another factor in keyword research. It can sometimes be better to target less competitive phrases so that a good return on investment can be produced.
To produce the best possible results from keyword research we analyse the relevant competitors and then reverse engineer their keywords, building upon that with our keyword research and collectively gathering a large amount of keywords which are then analysed in detail and broken down into traffic volume and competition which is extremely effective.
Get in touch
To learn more about keyword research get in touch with a member of the SEO Local team today by sending us an email or calling: 0800 999 2929.