Social Media Optimisation is only increasing in importance as the Internet matures. Whereas in the early days of the web, a company with an Internet presence would have a website, social media is increasingly dominating the way potential customers use the web. Social media websites such as Facebook, Bebo and YouTube are so popular and powerful that social media optimisation has become impossible to ignore for any company that wishes to succeed.
Social Media Optimisation therefore involves making the most of the huge traffic that social networking sites can generate to increase business and brand awareness. Social media optimisation also helps to obtain backlinks, particularly when social bookmarking sites are used. Social media optimisation also encourages you to keep on creating more content, which is good for your search engine optimisation (SEO).
The Search Engines
One particular development that has seen social media optimisation experts take note is that Google recognises ‘Tweets’ from Twitter and Bing recognised ‘Likes’ on Facebook – two imperative marketing tools when it comes to social media optimisation.
The Benefits of Social Media Sites
Our social media optimisation experts here at SEO Local can help you to realise the huge benefits that social media sites such as Twitter, Facebook and YouTube have to offer. Twitter, for example, has huge gross exposure, and yet many businesses are losing out on the interest and business that they could generate simply by spending a few minutes each day tweeting and following the right people.
For Facebook, meanwhile, our social media optimisation experts can create ‘fan’ pages with images and videos, while the site’s user profiles also offer a huge amount of information, allowing you to accurately target a particular demographic. On YouTube, meanwhile, our social media optimisation team can create a channel for your company that produces a constant flow of fresh videos and that links to your pages on Twitter and Facebook.
Social media optimisation from SEO Local allows your company to build a community of followers that has an interest in your firm’s products or services, allowing you to market your brand effectively.
If you’re interested in interacting with your customers and increasing conversion rates as a result, get in touch with us today by emailing or calling on: 0800 999 2929.