LinkedIn has long had a strong reputation as an effective means of corporate networking. Since its launch in 2003, LinkedIn has expanded to incorporate such potentially invaluable features for your business as sponsored advertising and polls. Among these is an applications platform that allows for the integration of third-party websites such as Twitter or blog websites. With this applications platform, other online services can be embedded within a member’s profile page.
Advertising on LinkedIn is an important element of a successful B2B marketing strategy. LinkedIn marketing incorporates the latest profile-based targeting technology so that qualified leads can be gained by reaching decision making professionals. LinkedIn marketing allows for the exact targeted demographic to be reached, so that highly relevant ads can be used with minimal wastage.
A range of advanced targeting capabilities are incorporated as part of LinkedIn advertising, including industry, company size, job role, seniority, age, gender and location. Members of LinkedIn Groups can become ‘fans’, and the Groups function also allows for the sending of updates to members via email. The ability to incorporate RSS feeds as part of your firm’s LinkedIn marketing allows for all updates for a given feed to be distributed inside a group. This broadens your content’s reach to the most influential and like-minded participants.
LinkedIn is best used in conjunction with marketing strategies for other social media sites such as Facebook or Twitter. While LinkedIn provides useful services such as its Groups, it has both strengths and weaknesses of its own, and LinkedIn marketing is most effective when it is used to complement the sheer scale and popularity of Facebook and the openness and immediacy of Twitter.
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SEO Local offers various solutions in LinkedIn Marketing solutions to suit your market and budget. We can build and develop an effective LinkedIn marketing campaign, irrespective of your ideal target market.
For more information on LinkedIn marketing or to speak to an expert send us an email or call us on: 0800 999 2929.