There is a range of potential means of attracting visitors to your website. You could research keywords, perfect your Meta data or do some link building. You may write a blog, or even create profiles on social networking sites to attract a community of interested individuals. However, although such techniques are effective in driving visitors to your website, many will leave, and never return.
There is, however, a piece of technology known as remarketing that can reverse much of this trend, providing an effective means of advertising to people who have visited your website but left, and attracting them back on your website so that they purchase your products or services.
Often, a user will perform a search for your products and will then, if your SEO is effective, find your site at the top of the organic search rankings. On visiting your site, however, such a user may simply browse through some of your products before leaving. Remarketing involves javascript tags being placed on your website that inform you of the products that visitors looked at, whether they placed anything into your online shopping basket, and whether they actually made a purchase.
Entice a Customer Back
Remarketing works by serving such a user, when they navigate to another website, with an advert for the exact products and services of yours that they were previously looking at on your website, along with a special offer. The advert reminds the user of the product or service that you were looking to buy. As they will already be familiar with your brand, they will be comfortable with clicking on the advert. The special offer will entice them to make an immediate purchase.
An improvement in conversion rate of over 4,000% can be achieved through a remarketing campaign, meaning that it can be more effective than almost any other form of advertising on the Internet.
For more information on how remarketing can help increase your conversion rates or to speak to an expert send us an email or call us on: 0800 999 2929.
