It has, for many years now, been very easy to publish videos online. However, it is much more difficult to get your videos ranking highly in the search engines unless you have the necessary expertise in video search engine optimisation, or video SEO.
What is Video SEO?
Video SEO involves first producing and publishing a video, possibly on YouTube, Metacafe or many other video websites. Such websites allow you to forgo building or hosting your own video player, while also helping you to attract a loyal community of subscribers who are interested in your company.
On the Internet that are over 1.73 billion users worldwide, with an average of 21 billion videos viewed each and every month. Eye-catching and staggering as they are, how do these figures affect you and your company?
We are an industry leader when it comes to giving you the edge over your competition through Video SEO. We know what it takes to help your video achieve a high ranking on the major search engines, and we have the expertise and the tools to carry out effective Video SEO campaigns as quickly as possible.
There are a number of ways to optimise your online videos in which our video SEO team has expertise. Trusted video SEO techniques include clear and descriptive titles, as well as tags that could be either specific or more generic, depending on your target users. Other potential features of video SEO include YouTube captions and transcripts, allowing users to search by phrase for specific portions of videos. This transcript can then be searched and indexed by the engines.
It is it vital that your Video SEO is used to get links and traffic to your own website, rather than just to the website where the video is being hosted. Effective video SEO can therefore also involve placing videos on your own site and creating a video sitemap for search engines.
If users share videos by embedding or linking to them in their own sites, traffic and vital links are frequently sent to the third party site, such as YouTube, that actually hosts the video, rather than to the website of the publisher. Our video SEO team offers expertise in ensuring that other websites that are interested in your videos link to your own website rather than a third party host, which is incredibly important to your video SEO.
Improve your Search Engine Rankings
Well-optimised videos can result in your company having numerous first page placements on Google and other leading search engines. To find out more about how SEO Local can help you do this send us an email or call our team on 0800 999 2929.